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New OSE Bookmarklet (OSE Bookmarker) Code

10 August 2011

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If you are like me and you use OSE Open site Explorer from Seomoz for evaluating URLs for SEO then you might have installed an OSE Bookmarklet to help you quickly load pages in OSE for analysis. With the new update to OSE I have noticed that my OSE bookmarker no longer loads in OSE with the required filters in place i.e. with the filters set to: followed +301, only external, pages on root domain and group by domain. I decided to fix this and I have created two new OSE Bookmarklet codes - one for loading the URL, and another for loading the domain and I have decided to share these below because that is what the internet is all about.

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Paid links cloaking: how to avoid cloaked paid links

17 July 2011

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Why cloak paid links? As most SEOs will tell you, the buying and selling of links online is still very common practice but there are lots of cowboys out there. Some link sellers are going to the extreme measure of cloaking their paid links from the search engines to avoid being penalised for selling links. This means for example the seller might add a nofollow attribute to the paid link when the page is requested by the search engines but not when requested by normal users. This off course makes the link worthless for the purpose of search engine optimisation. Does cloaking paid links work? Now you are probably thinking that such cloaking technique is more likely to get the link sellers penalised than actually selling links but I am not so sure about that. Such a minute change to a page that does not change the content of the page displayed to the user might be over looked by the search engine; besides, the cloaking of paid links actually helps the search engines filter out paid links. Regardless, it pays to check if a site you intend to buy or exchange link with is cloaking their paid links.

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GAIQ Ultimate Guide

3 October 2010

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This guide is to help you prepare for the Google Analytics Individual Qualification (GAIQ) exam and it is broken down into the following four sections. About the GAIQ test GAIQ test resources GAIQ test strategy Conversion University Lessons review About the GAIQ test: The GAIQ exam is a ninety minutes open book online exam comprising of seventy multiple choice questions. It cost $50 US to sit the test which is non refundable if you fail the test. Google also provides free GAIQ voucher codes to agencies and some Adwords clients. Individuals who pass the GAIQ test with a pass mark of at least 80% are awarded a GAIQ certificate as proof of proficiency in Google Analytics. Your GAIQ qualification is an individual qualification that belongs to you; however, you can link your GAIQ qualification to a company's Google Analytics Authorised Consultant (GAAC) account. Linking your GAIQ qualification to a valid company GAAC account allows you to claim the status of Google Analytics Authorized Consultant. You can unlink your GAIQ qualification from a company's GAAC account at any time. GAIQ test resources: The following resources have been put together to help you prepare for the GAIQ test and act as a quick point of reference while completing the test. The Conversion University site is the official study resource for the GAIQ test and it is highly recommended that you go over each of the Conversion University lessons before taking the test. The Google Analytics help centre helps you get an even greater understanding of how Google Analytics actually works. The Google Analytics API provides information about the different functions and parameters available for Google Analytics. The Google Analytics Cookies API page provides a quick reference to the different Google Analytics cookie variables which are covered extensively in the exam. The IP Address Range Regex Tool can be used to save time writing a regular expression to filter out IP addresses even if you good with regular expressions. The Google Analytics URL tagging tool allows you to quickly tag URLs with paid search campaign data. The Conversion University lesson review section below provides a brief revision of the important bits to focus on and can be used as a cheat sheet during the exam. The Conversion University notes is a compilation of the entire text from the Conversion University lessons into a single location which can be quickly searched for answers by using CLT+F on a windows computers for example. Please do not rely completely on this resource as not everything is covered in this resource.

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GAIQ Conversion University Lesson Notes

3 October 2010

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The text below is a compilation of the entire text from the Conversion University lessons notes which can be used to quickly search for answers to questions in the GAIQ exam by using CLT+F on a windows computers for example. Please do not rely completely on this resource as it does not cover everything in the GAIQ exam due to the use of video and images in the Lessons. For a comprehensive guide go to the GAIQ Ultimate Guide post. Extract starts here

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SEO implication of Cufón font replacement

23 September 2010

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Cufón is an increasingly popular font replacement technique similar to sIFR and typeface except it is much faster and does not require the use of flash. Why use font replacement? You might be wondering why do we even need font replacement with so many fonts already supported by web browsers? Well, this is because even modern browsers only support a fraction of the total number of fonts available today. Font replacement techniques allow font types that are not supported natively by browsers to be used and it also helps address EULA End-user Licensing Agreement issues associated with the use of third party fonts. What about the CSS @font-face attribute? The CSS @font-face attribute allows for fonts to be imported into browsers as shown in the example below. However, the problem with using the @font-face approach is that the end-user license agreement for most fonts, including free fonts, do not allow for the re-distribution of the font using the CSS @font-face attribute as this exposes the font file which can be easily copied.

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